AI in ecommerce for online stores and marketplace sellers

• Listings on every channel

  One product needs different data on each channel. Amazon publishes each product type's required attributes, per store, as a JSON schema it keeps current. On eBay, fields optional on a draft offer become required when it is published.

• Dispatch and seller standards

  eBay evaluates sellers on the 20th of each month. Unexpected seller cancellations and unresolved buyer issues count as defects, and a tracked parcel is late if it had no carrier scan within your dispatch time and arrived after the latest estimated date. Below Standard can bring selling limits and higher final value fees.

• Returns and refunds

  An online buyer can cancel most orders until 14 days after the goods arrive (the last parcel, if split), or up to 12 months longer if you never explained the right. The refund, including standard delivery, is due within 14 days of the goods coming back or, if earlier, proof they were sent.

• Fraud checks and chargebacks

  Shopify rates card orders as low, medium or high risk from signals such as failed address or CVV checks and several cards tried, and leaves the decision to fulfil with you. At Stripe, a dispute usually allows 7 to 21 days and one submission of evidence; the cardholder's bank decides, and a missed deadline loses it.

• Shopify

  We build on the GraphQL Admin API; REST has been legacy since 1 October 2024. Webhooks such as orders/create report changes, but Shopify says not to rely on them alone and to reconcile on a schedule.

• WooCommerce and BigCommerce

  WooCommerce's REST API covers orders, refunds, products and customers, and sends webhooks. BigCommerce webhooks carry little more than an ID, so the software fetches the order, and they switch off after about 48 hours of failed retries.

• Amazon Selling Partner API

  The Orders API's current version is 2026-01-01, and v0 is deprecated. Listings are checked against Amazon's product type schemas before they are sent.

• eBay APIs

  The Inventory API turns a SKU into an offer and then a live listing, which can no longer be edited in Seller Hub. The Post-Order API handles returns, cancellations and cases.

• Linnworks and Veeqo

  Linnworks syncs stock and routes orders across over 100 marketplaces, and documents an API for orders, returns and listings. Veeqo's REST API covers orders, stock, shipments and returns, at 5 requests a second.

• One product record, every channel

  Each product described once, with identifiers, attributes, safety details and images, then sent to Shopify, Amazon and eBay, each checked against that channel's rules first. Gaps are flagged, such as a missing responsible economic operator for goods going to Northern Ireland.

• Returns on the clock

  A returns screen for every channel that dates the cancellation window from delivery and the 14-day refund deadline from the goods coming back or, if earlier, proof of sending. Refunds go back by the original payment method, nearest deadline first.

• Chargeback evidence packs

  For each dispute, the order, delivery scans, customer messages and refund policy gathered into one file per evidence type, with the deadline shown, for your finance lead to check and submit.

• Consent and review invitations

  Each customer's marketing consent kept with its source and date, which Klaviyo's API records, so a checkout email is used only within the soft opt-in. Review invitations go to every buyer after delivery on a fixed rule, never chosen by sentiment.

• Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, regulations 30, 31 and 34

  The cancellation period ends 14 days after the goods, or the last of them, reach the consumer, or up to 12 months later if the right was not explained. Unless you offered to collect them, the refund, with the cheapest standard delivery, is due within 14 days of the goods coming back or, if earlier, evidence of sending, by the same means of payment.

• Digital Markets, Competition and Consumers Act 2024, Schedule 20, and the CMA's price guidance

  Since 6 April 2025, fake reviews, hidden incentivised reviews and publishing positive reviews while holding back negative ones are banned. The total price must include unavoidable charges; where buyers choose delivery, the total includes the cheapest option until they pick another. Fines can reach 10% of turnover or £300,000, whichever is greater.

• Privacy and Electronic Communications Regulations 2003, regulation 22

  Marketing email to individuals needs consent, or the soft opt-in: details taken during a sale or sale negotiations, marketing only your similar products, and a simple, free way to refuse both when the details were collected and in every message after.

• EU General Product Safety Regulation 2023/988, and the EU import scheme

  Since 13 December 2024, consumer products placed on the Northern Ireland market need a responsible economic operator established in Northern Ireland or the EU, with its details on the product, packaging, parcel or an accompanying document. Parcels to EU consumers worth up to €150 can use the EU's import scheme (IOSS), with a monthly return.

• AI automation
• Business automation and integrations
• Bespoke software development

Other industries: Retailers, Logistics and haulage, Manufacturers.

Sources

Every rule, date and figure on this page comes from the sources below, checked on 31 October 2026. Rules change: check anything that matters with the source or your adviser.