A product studio in Hamilton, Scotland
Sellframe designs, builds and runs automation, AI and software for businesses, and builds and runs products of its own. It has been a company since 2014.
We work with businesses across the UK and further afield, mostly over video calls, shared documents and test versions you can click through.
Phil McParlane, founder
Phil founded Sellframe in 2014 and runs it. When you work with us, he's the person you talk to, and the person responsible for what we build.
He has also built and run products of his own. He founded 4dayweek.io, a job board for four-day-week jobs, in December 2020, and he founded and runs Add to CRM, a Chrome extension with paying customers. In December 2025 he co-founded ADHD Private, a directory of UK private ADHD clinics, with Kieran Marshall.
Running products like these, year after year, is where our way of working comes from: software is only worth what it does after launch, so we design it to be looked after and we stay to look after it.
Products we built and still run
4dayweek.io
A job board for four-day weeks, nine-day fortnights and other reduced-hours jobs.
Add to CRM
A Chrome extension that adds people from LinkedIn, Gmail and Outlook to your CRM in one click, with a verified email.
ADHD Private
A searchable directory of private ADHD clinics in the UK, co-founded with Kieran Marshall.
esportsodds.gg
An esports data API for Counter-Strike 2: matches, stats and odds, for developers and data products.
StoreBay
Self-storage management software: online bookings, billing, Direct Debit, late-payment chasing and a customer portal.
The company
- NameSellframe Ltd
- Company numberSC472357, registered in Scotland
- Incorporated13 March 2014
- Registered office14 Avonside Grove, Hamilton, Lanarkshire, ML3 7DL
- Data protectionRegistered with the ICO, ZA781833
- Emailmail@sellframe.com
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How a project runs, from the first call to years after launch.
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A few lines is enough to start. Phil replies within one working day.
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